(507) 288-2457 Mon–Fri 8am–6pm  |  Sat 8am–12pm 3630 11th Ave NW, Rochester, MN 55901
Trusted Eye Care in Rochester, MN

Our Passion
Is Your Eyes.

Comprehensive eye exams, designer eyewear, and the latest contact lens technology — all delivered with the personal attention your family deserves.

1,000+
Frames In-Stock
30+
Years Serving Rochester
6
Expert Doctors
Why Rochester Families Choose Us
Since 1996 — Rochester, MN
  • 1,000+ Frames Every style, every budget — in stock today
  • 6 Experienced Doctors Board-certified optometrists you can trust
  • 15+ Insurance Plans VSP, BCBS, Medicare, Mayo & more
  • Easy Online Ordering Order contacts from anywhere, we ship free
  • All Ages Welcome Kids, adults, and seniors — care for every family member
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Address 3630 11th Ave NW, Rochester, MN
Hours Mon–Fri 8am–6pm  |  Sat 8am–12pm

Complete Eye Care for Your Family

From routine exams to specialty contacts, we're your one-stop eye care destination in Rochester.

Comprehensive Eye Exams

Full-spectrum exams for all ages, detecting vision problems and eye health conditions early. We use the latest diagnostic technology to ensure your eyes are at their best.

Schedule an Exam

Designer Eyeglasses

Choose from over 1,000 frames across every style and budget. Our expert opticians help you find the perfect pair, paired with premium optics for crystal-clear vision.

Explore Our Optical

Contact Lenses

We carry the latest in contact lens technology including daily, bi-weekly, monthly, and specialty lenses. Reorder easily by phone, online, or in-office.

Order Contacts Online

Pediatric Eye Care

Children's vision exams done with patience and care. Early detection of vision problems is crucial for development and learning. We make kids feel comfortable and at ease.

Book a Kids' Exam

Ocular Health Management

Diagnosis and management of conditions like glaucoma, macular degeneration, diabetic eye disease, and dry eye syndrome — keeping your vision healthy long-term.

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Easy Online Ordering

Reorder your contact lenses from the comfort of home. We also accept payments online and make managing your prescriptions hassle-free for busy families.

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VSP Vision Care for Life — accepted at Rochester Family Eye Clinic
30+
Years in Rochester

Great Vision Cannot Be Rushed

Since opening our doors, we've held to one simple belief: take the time to truly listen to each patient and do whatever it takes to achieve the very best vision and ocular health.

We Listen First

Every appointment starts with understanding your unique needs, lifestyle, and vision goals.

Quality Products, Unmatched Service

We meet with frame manufacturers weekly to bring you the latest designs at every price point.

Experienced Professionals

Our dedicated, professionally trained opticians make selecting your next pair of glasses a truly enjoyable experience.

Schedule Your Visit

Meet Our Doctors

Our experienced doctors are committed to providing the highest standard of personalized eye care.

Dr. Melissa K. Downs, O.D.

Dr. Melissa K. Downs

O.D. — Optometrist

Magna cum laude graduate of St. Cloud State University and Ohio State University College of Optometry (1996). Board certified in the treatment and management of ocular disease.

Dr. Loren Baldus, O.D.

Dr. Loren Baldus

O.D. — Optometrist

Michigan College of Optometry graduate with two VA ocular disease rotations. Specializes in specialty contact lenses and the diagnosis and treatment of ocular disease.

Dr. Daniel F. Marsac, O.D.

Dr. Daniel F. Marsac

O.D. — Optometrist

Completed a residency in Ocular Disease & Primary Care at the Dayton VA Medical Center. Focuses on diabetic eye care, glaucoma management, and contact lens fitting.

Dr. Mark A. Kidman, O.D.

Dr. Mark A. Kidman

O.D. — Optometrist

University of Houston College of Optometry graduate with a unique background in geophysics. Specializes in primary eye care, eye disease diagnosis, and contact lens fitting.

Dr. Vivien M. Yip

O.D. — Optometrist

Fellow of the American Academy of Optometry and board certified by the American Board of Medical Optometry. Low vision specialist; formerly on staff at Mayo Clinic's ophthalmology department.

Dr. Trevor W. Johnson, O.D.

Dr. Trevor W. Johnson

O.D. — Optometrist

A Rochester native and Kentucky College of Optometry honors graduate. Specializes in dry eye disease, specialty contact lenses, and ocular disease — proud to serve his hometown.

Ready to See the World More Clearly?

Don't put off your eye health. Book your appointment today and experience the Rochester Family Eye Clinic difference.

We Work With Your Insurance

We accept most major vision and medical insurance plans. Contact us if you don't see yours listed.

VSP® Vision Care
Blue Cross Blue Shield
Blue Cross Blue Shield Blue Plus
Cigna
HealthPartners
Health EZ
Mayo Clinic Reimbursement
Medicare
Medical Assistance
Medica
Humana
South Country Health Alliance
Tricare
U-Care
United Healthcare

Don't see your plan? Call us at (507) 288-2457 — we likely accept it. We'll also help you maximize your benefits before they expire.

Contact & Hours

Office Hours

Monday8:00 AM – 6:00 PM
Tuesday8:00 AM – 6:00 PM
Wednesday Today8:00 AM – 6:00 PM
Thursday8:00 AM – 6:00 PM
Friday9:00 AM – 6:00 PM
Saturday8:00 AM – 12:00 PM
SundayClosed

Contact Information

Address 3630 11th Avenue NW, Rochester, MN 55901
Fax (507) 288-1299
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Request an Appointment

Or call us directly at (507) 288-2457